From the Magazine

Pablo Velasco, Max Gutmann und Jorge Tapies

Max Gutmann, A True Cigar Pioneer

Max Gutmann is the owner of the exclusive Habanos S.A. distributor for Mexico, Importadora y Exportadora de Puros y Tabacos, S.A., (IEPT). Along with his long-time business partner, Rodolfo Velasco, he is a true pioneer in the cigar world, with significant accomplishments in his successful 35-year history with Cuban cigars. Cigar Journal sat down with them in the course of Habanos Day Mexico 2019, held at the Cuban Embassy in Mexico City on March 27, 2019.

José Blanco

Cigar Knowledge: What Is Meant By Strength?

Arguably the biggest misconception in the cigar industry is the use or misuse of the term “strength.” Many smokers often describe it as the flavors or lack of flavors that entertain the palate. In actuality, the palate has very little to do with determining the strength of a cigar. We asked a few industry heavyweights to clarify the term for us.

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