PCA Connect Asia Gathers Momentum

The Premium Cigar Association (PCA) has confirmed the complete roster of Premier Event Sponsors for PCA Connect Asia, taking place in Hong Kong from December 4–6, 2026, as delegate registration also approaches capacity.

Plasencia Cigars, Joya de Nicaragua, Eiroa Cigars, Confidenciaal Cigars, Great Wall Cigars and Los Amigos Cigars, among others, will each serve as the exclusive featured cigar brand and Premier Sponsor of a signature event during the program. Senior executives from the participating companies, including several principals and founders, are expected to attend.

Developed by PCA in partnership with Cigraal, the program will convene leading manufacturers, distributors, retailers, duty free operators, hospitality professionals and other influential stakeholders from across Asia-Pacific and the wider international cigar community. Media partners Cigar Journal and Cigar Universe Asia will also be in attendance, documenting the gathering and its significance for the region.

PCA Connect Asia will combine professional education, market-focused seminars, regulatory dialogue and high-level networking, with sessions exploring distribution, retail, hospitality, consumer engagement, advocacy and the opportunities shaping the continued development of premium cigars across Asia.

The program will unfold across some of Hong Kong’s most distinguished venues, including the Island Shangri-La, Bertie Cigar Lounge, The Murray Hotel, Cassio Social Club, Ama Italiano and Michelin-starred Duddell’s Restaurant.

Joshua Habursky, CEO of the Premium Cigar Association, said: “PCA Connect reflects our belief that the future of the premium cigar industry must be built through education, trust and meaningful relationships. Hong Kong offers an exceptional setting in which global experience and regional leadership can come together. Our purpose is not simply to help our members enter and grow markets, but to nurture, protect and strengthen the cigar culture and professional community within them.”

Unlike a traditional trade show, PCA Connect is a selective, high-touch platform centred on education, trusted introductions and sustained relationship-building. It complements PCA’s larger trade-show platforms by creating focused regional environments where brands and decision-makers can develop deeper market understanding and enduring commercial partnerships.

Eric Piras, Founder of Cigraal, added: “The PCA Connect Asia events are set to bring together the ‘who’s who’ of the cigar world across the Asia-Pacific region, along with some major cigar brands. As a hybrid company active in distribution, lounges and our own brands, it is an honour for Cigraal to be chosen as the PCA’s partner for Asia; we’re proud to help shine a spotlight on the fast-growing Asian markets.”

The same methodology will guide PCA Connect Mexico, taking place from August 24–30, 2026, as PCA continues to build an international ecosystem dedicated to nurturing, protecting and promoting the premium cigar industry. These regional programs complement major annual platforms including the PCA Convention & Trade Show in the United States March 5-8, 2027, and the World Cigar Show in Dubai on November 10–11, 2026.

With Premier Event Sponsorships fully subscribed and delegate availability becoming limited, interested industry professionals, as well as prospective Supporting Sponsors and Participating Brands, are encouraged to register promptly.