Plenty of iron in the soil gives plenty of aroma, the ratio between calcium and magnesium determines the amount of sweetness in the tobacco – therefore, the factor terroir is a decisive criterion for the taste of tobacco.
Héctor Luis Prieto Díaz farm in the heart of the Vuelta Abajo has become a popular day-trip destination for cigar-lovers and tourists. Part of the package: Cuban hospi- tality and in-depth tobacco knowledge directly from the master
His humidors are auctioned for hundreds of thousands of Euros at the Festival del Habano. José Ernesto Aguilera’s company Humidores Habana is a Cuban success story. Fourteen years ago, when Aguilera built his first humidor, he never would have dared dream such a thing.
The Partagás meetings started in the Nineties. The casa’s then manager, Abel Expósito Diaz, initiated these one-week events by including the employees from the Partagás factory, which gave Habanos fans the unique opportunity to personally meet the experts who manufacture their beloved cigars. Following an interim solution last year, Grecia Anely Quiñones Marrero, has now taken over the reins.
When you think about it, the whole of Cuba is actually a living museum and Havanas are, generally speaking, still produced the way they were a hundred years ago. However the knowledge must be cultivated so that it isn’t forgotten over time. This is a task that the Museo del Tabaco.
This year, at the Festival del Habano, Cuba ventured something new: for the first time, with the new Le Hoyo de San Juan, from the Hoyo de Monterrey series, the focus is put on the blend and makes the origin of its tobaccos transparent. The festival drew visitors from over 80 countries, on offer was a colorful program.
A true Marvel – over the last 15 years, the now 80-year-old Arnaldo Bichot has shaped the brand Partagás. The Partagás Lusitanias Gran Reserva Cosecha 2007 is his masterpiece.
Even after 15 Habanos festivals the well proven recipe of success continues to work – a combination of magic and marketing. During the day, seminars and presentations inform about Cuban cigars and at the evening events visitors learn about the latest cigar trends of the coming year. Over 1,500 participants from 70 countries don’t miss out on this spectacle.
Cuban manufacturers rely on test smokers, called catadores, to perform quality control. We spoke with Gerardo Álamo Gómez, usually responsible for machines and electronics at Partagás and one of twelve Partagás test smokers, and we were able to take part in a tasting session.