In the 10th year of the company’s existence, Steve Saka came up with no fewer than nine new products.
Kristoff Cigars: Visual Redesign of the Brands
The new brand identity is coherent and very appealing.
A.J. Fernandez – New World Decenio
To celebrate the 10th anniversary of the New World brand (already in 2024), A.J. Fernandez is launching the New World Decenio at PCA 2025.
My Father Debuts First Honduran-made Cigar
The Blue was a highly anticipated release that was met with high praise at the 2025 PCA trade show in New Orleans. It is the first release out of the company’s new factory in Honduras.
DBL Cigars Unveils the Chengo and 12th Anniversary
DBL Cigars has been working on a project for the past five years and Francisco Almonte’s painstaking efforts came to fruition this past weekend at the 2025 PCA trade show in New Orleans.
La Aurora Cigars – The New Powerful Sun
As always, the La Aurora booth is a hive of activity. Gustavo Velayos, Marketing and Sales Director for Europe and Asia, shows me the company’s latest brand addition with great enthusiasm: the La Aurora Family Creed Series Fuerte Sol.
C.L.E. Cigar Company – Offering Something For Everyone
“Eiroa represents champagne, C.L.E. stands for Prosecco and Asylum for Jack Daniels,” says Christian Eiroa, briefly outlining his portfolio once again.
So there should be something for every taste and budget.
Plasencia and The Connection to Heaven
Hopefully we have all experienced that a cigar can taste “heavenly”. Plasencia Cigars has now launched a cigar at the PCA that carries this name: Alma del Cielo.
Drew Estate – Deadwood Dominicana and St. Dupont Accessoires
The Drew Estate booth is a little quieter in terms of new products, but of course still with a DJ and loud bass.
Davidoff is back!
And with a great trade show presence, the best espresso in the entire hall and, of course, good new cigars.
E.P. Carrillo to become Casa Carrillo
From now on, all brands (E.P. Carrillo, Pérez-Carrillo and INCH brands) from the Carrillo company will come together under the Casa Carrillo umbrella brand.
Oliva Cigar Company – New Clothes for Nub
Important news: the Nub brand, which has been around for almost 20 years, has been given a new look for all blends.

