As always, the La Aurora booth is a hive of activity. Gustavo Velayos, Marketing and Sales Director for Europe and Asia, shows me the company’s latest brand addition with great enthusiasm: the La Aurora Family Creed Series Fuerte Sol.
La Aurora Reports from their First Cigar Institute Courses
In January, La Aurora had announced the opening of their La Aurora Cigar Institute, an institution dedicated to training and teaching about cigars in an educational setting. The first course, lasting three days, began on February 29.
