A.J. Fernandez – New World Decenio

To celebrate the 10th anniversary of the New World brand (already in 2024), A.J. Fernandez is launching the New World Decenio at PCA 2025.

Meeting Laurel Tilly, Brand Development Manager of the company, is always a good idea because it is very nice to chat with her about cigars and in general. Even if, traditionally, she can only whisper on the last day of the fair.
“It was a good show for us, the flow of visitors was very steady,” she explains.

The new launch at the 2025 trade fair is the New World Decenio, which is being launched in three vitolas: Robusto, Toro and Gordo. The formats are lightly box-pressed.
Wrapper: Mexico
Binder: Nicaragua
Filler: Nicaragua, Honduras

She learned her journalistic skills from scratch at a regional daily newspaper, for which she wrote articles for many years. Through working for the magazine Der Spiegel in Rome she had the opportunity to increase her professional knowledge in the field of media. Katja studied art history and Romance studies in Heidelberg, Palermo and Rome and, during the course of her studies, spent many years in Italy. The country was her teacher in things related to pleasure and lifestyle. She has been working for Cigar Journal since 2004. In 2010 she became editor-in-chief.


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