Women in the cigar scene are no longer just an appendage to passionados. Passionadas characterize the cigar scene. They come “voluntarily”, not acting as chaperones but as attendees in their own right, to club nights, cigar events, tastings and trade fairs. They know pretty much what they want to smoke and are quite knowledgeable.
Delighted by their success in London, Davidoff is now planning Ladies’ Masterclasses in Paris, Vienna and Madrid. Exploring London’s Cigar Rooms, aficionadas are not only defying the smoking ban and the British weather, they are also infiltrating one of the last remaining male bastions and, armed with their new-found Masterclass know-how, they’re doing it with great confidence and style.