Oettinger Davidoff AG acquires majority interest in Asia Distributor Bluebell

Following the acquisition of a 25% interest in its Asia Distributor Bluebell Cigars (Asia) Ltd a year ago, Oettinger Davidoff AG, headquartered in Basel, Switzerland, announced today the acquisition of a majority interest effective January 1, 2016.

Bluebell Cigars (Asia) Ltd. will be renamed Davidoff of Geneva (Asia) Ltd. and will continue to be led by Laurent de Rougemont as Managing Director, and who in his new role as Senior Vice President Asia will report directly to Oettinger Davidoff CEO Hans- Kristian Hoejsgaard. Mr de Rougemont will be a member of Oettinger Davidoff’s global management group.

Gerhard Anderlohr, Oettinger Davidoff’s current Head of Asia, will take up a new role as Vice President Business Development with a particular focus on China and the Chinese consumer.

Hans-Kristian Hoejsgaard, CEO Oettinger Davidoff AG, said: “The 2015 Agreement with Bluebell Cigars (Asia) Ltd. provided us with a right over time to acquire a majority interest in our long-standing Asian partner and the time was now right to make that move. … I am delighted in this way to cement our relationship with Bluebell and further deepen our commitment to the Asia Region, which continues to represent significant future potential for the Davidoff business.”