JRE to open new markets for Aladino

Vivian Eiroa, next generation of the family in the cigar business, arrives in Intertabac 2022 looking for new international markets for Aladino

Vivian Eiroa, international sales manager of JRE Cigars, has arrived at her first Intertabac show with a very neat intention: to open new markets for her brand, Aladino, and continue advancing with its international expansion. Vivian, based in London, is at the forefront of JRE’s operations in the global markets, she is the next and best prepared generation of the Eiroa family, daughter of Justo Eiroa and granddaughter of Don Julio Eiroa.

We have come to Intertabac 2022“, states Vivian Eiroa, “with the idea of enlarging expanding our list of partners and distributors in international markets for Aladino and continue growing”. At JRE they are aware of the difficulties involved in introducing their products in the European markets, which are very heterogeneous, very different from one to another, compared to the homogeneity of the great market that is the United States.

At their stand, JRE had all the Aladino series on display, but with special emphasis on the latest one that has been incorporated into their portfolio: Aladino Classic. “The “Clásico” is a ligada that my grandfather prepared a long time ago, all made with tobacco from Jamastrán, Honduras, that he assures that brings him back the flavor of his origins,” says Vivian of Aladino Classic.

Aladino Classic is, therefore, a blend of Julio Eiroa, made with original corojo tobacco and HVA harvested in Jamastrán, Honduras, which comes in four formats: robusto 5 x 50 (127 mm x 50), toro 6 x 50 (152mm x 50), gordo 6 7/8 x 66 (175mm x 66), and corona 5 x 44 (127 x 44).

Javier Blanco Urgoiti is a Spanish journalist who is crazy about the processes surrounding tobacco that take place before its manufacturing in the cigar factory – in particular the secrets of tobacco cultivation. This is an area in which he tirelessly tries to educate himself. Javier started smoking and writing about cigars in 1998, initially for the Spanish magazines La boutique del fumador and La cava de cigarros, and later, as chief press officer at La Aurora, the oldest tobacco factory in the Dominican Republic. Now he writes for Cigar Journal as a correspondent in Spain.


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