JRE adds to its lines

At this year’s Premium Cigar Association, JRE Tobacco Company is adding extensions to three of its lines with new Honduran puros.

JRE Tobacco is the family run company of father and son,  Julio and Justo Eiroa, with its farm in the Jamastran area of Honduras.  Julio has been farming his own land since the 70s.  Mostly he has been known for his original seed Corojo from Cuba. But Julio also has been growing Habano and more recently Cameroon seed in Honduras.

The most anticipated product this year is the release of the Aladino Elegante Lancero.  Originally developed for one store—Blue Smoke of Dallas—last year, the company now is offering the popular cigar to all.  The Aladino Elegante lancero is a 7 x 38 launching at the PCA. The cigar has a Cameroon-seed wrapper over Corojo filler and binder, all grown at JRE’s farm in Jamastran, Honduras.  The price for the lancero will be USD 8.

In addition to the Cameroon Lancero, the popular Aladino Vintage Selection series, which up until now was only available in the Rothschild size, now gets a lancero, and a 6 x 50 toro.  The Vintage selection again uses Corojo filler and binder over a Habano wrapper all grown at the JRE farm. The retail for these are USD 8.80 for the toro , USD 8 for the  lancero and the rothschild remains at USD 6.00.  All coming in 20 count boxes except for the Rothschild which is a 50 count box.

The Corojo Reserva line is getting a 6 1/4 x 54 box pressed Figurado.  This is probably the strongest of the Corojo Reserva lines which include the original robusto, toro and the yearly release of the Number 4.  The price for the figurado will be USD 16.00 in boxes of 10.

A 2-time Emmy award winner, Frank Seltzer is a former Correspondent for CNN, Voice of America and a producer for ABC News. He has been regularly covering the cigar industry for over 15 years.


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