Flores and Rodríguez: New Vitola

PDR Cigars announces the shipping to the European markets of the new Flores & Rodríguez 10th Anniversary Reserva Limitada Millefleurs Corona, the new size for its most premium line. The cigar will begin to be marketed in the coming weeks in Belgium and Luxembourg, although Abe Flores’ idea is to gradually introduce it to the rest of the European countries and, finally, to China and the United States in 2024.

The new Millefleurs Corona is a 127 mm x 42 petit corona format that, according to Flores himself, was inspired during the last edition of Intertabac, after a conversation with his distributors in BELUX, Marc D’Argembau (Synergic-Belgium) and Philippe Van Wilderode and Jérémy Jacques (Central America Trading-Louxembourg), who told him about the need of covering the demand for a very popular Cuban vitola de galera, mareva (129 mm x 42), which, given the current shortage of Cuban cigars, can work well in the markets.

The blend is the same as the Flores & Rodríguez 10th Anniversary line, with an habano Ecuadorian wrapper, a Dominican olor binder and a hundred percent of Dominican filler, with seco and ligero priming of a piloto cubano seed that had been aged for seven years. The recommended price is around 6.00 euros, although it will depend on laws and taxes of each different country.

The new Millefleurs Corona is regularly incorporated into the most premium line of PDR Cigars, which is currently offered in robusto (127 mm x 52), gran toro (152 mm x 54), wide churchill (130 mm x 58) and figurado (165 mm x 52). All formats are sold in 24-count boxes.

Javier Blanco Urgoiti is a Spanish journalist who is crazy about the processes surrounding tobacco that take place before its manufacturing in the cigar factory – in particular the secrets of tobacco cultivation. This is an area in which he tirelessly tries to educate himself. Javier started smoking and writing about cigars in 1998, initially for the Spanish magazines La boutique del fumador and La cava de cigarros, and later, as chief press officer at La Aurora, the oldest tobacco factory in the Dominican Republic. Now he writes for Cigar Journal as a correspondent in Spain.


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