ProNica Charity Cigar Trophy 2018

Dutch ProNica Initiative Awarded Charity Prize | Cigar Trophy 2018

Cigar Journal’s Cigar Trophy competition gets fiercer each year, yet it remains the industry’s most coveted. There are four categories, however, which are not decided by public vote. The Charity & Community Award is one of them.

The Charity & Community Award was won by ProNica, a cigar charity set up by Sasja van Horssen of the Netherland’s Longfiller Company.

Pronica Cigar trophy award charity

Photo: Volker Schäffner

After visiting a Fe y Alegria (Faith and Happiness) School in Estelí on a tobacco trip in 2015, he vowed to help poor children in Nicaragua get a better start in life. Since then, with the launch of his Nicaraguan cigar-only store, Cigaragua in Amsterdam, he has raised 10 cents for the charity for every Nicaraguan cigar sold. The total amount raised currently stands at a staggering USD 90,000.

“I’m very proud to win this award, of course,” he told the awards audience. “But it’s not about me – it’s about all of you; you’ve all supported me and supported this charity, so thank you and let’s do more.”


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