On Saturday 21 and Sunday 22 May, the Sigarun was held: a 24-hour run on and around the site of cigar manufacturer J. Cortès. The initiative raised 22,500 euros for charity.
Driving force behind the Sigarun has been Celine Bergen for two years in a row already. Two years ago, she was asked by her employer J. Cortès to organize an event in the context of an activity campaign. Shortly before that, she had lost her father to cancer so the choice to raise money for the cancer fund ‘vzw Jean Marie Bergen’ was obvious.
“As a cigar manufacturer, we are even more aware of our social responsibility. We wanted to launch an event to encourage our employees and their acquaintances to get more involved in sports. The opportunity to support a charity at the same time completed the picture,” J. Cortès CEO Fred Vandermarliere comments.
The Sigarun attracted 1000 participants over the two days. It is the second time that Sigarun is able to donate a substantial amount to charity (in 2015, no less than 20,000 euros were raised), partly thanks to the financial and logistic support from J. Cortès.