Gurkha Solidifies its Future

Jim Colucci has been working tirelessly to refresh the Gurkha Cigars brand since he took over as president and CEO of the company back in January, 2019. He has revamped packaging, improved cigar blends, reintroduced older lines, solidified his marketing and sales teams, and put cigars back into consumers’ hands. The buzz around the company’s exhibit booth at the 2022 PCA trade show in Las Vegas, Nevada confirmed his approach is working.

Colucci stopped excessive spending on packing and used the cost savings to improve cigar blends by using better, more expensive tobaccos. “So far it has worked for us,” said Colucci. “Consumers are aware that we have much better cigars than we have ever had.”

Colucci and his team showcased two cigars at this year’s trade show, including a brand-new product and the rebirth of an old favorite.

The Colección Especial is a new, limited release that is only being offered to the company’s best 150 retail accounts, which will put them in about 300 stores worldwide. The reason for its exclusivity is the limited availability of the hybrid Ecuador Connecticut wrapper being used. The binder is a Mexican Sumatra and the filler consists of Seco Habano and Connecticut Broadleaf.

“Because the wrapper is limited, we can only make 250,000 to 300,000 cigars,” explained Colucci.

The Colección Especial will be offered in three sizes, robusto, lonsdale, and toro and each presented in 10-count boxes. They will retail for 13, 14, 15 USD respectively.

Pure Evil is back. The company decided to bring back the old favorite but with a little different blend and packaging. “It is the right cigar at the right time,” said Colucci. It is a medium-full bodied smoke that has an Ecuador Habano wrapper and a Nicaraguan binder and filler blend. The new Pure Evil will be a regularly produced line that will begin shipping in August.

Juan Lopez, vice president of sales and Bianca Melone, marketing director, have done their part to put cigars back into consumers’ hands by resuming in-store events, hiring new sales representatives, and creating strong print and social media advertising campaigns.

“I want the brand to be known out there again as a quality cigar,” Colucci emphasized.

George Manzella is a passionate cigar smoker who credits his father for introducing him to the leaf in 1994 when he was just 18 years old. George has been a high school teacher of English in New Jersey, USA since 2003 where he has taught literature, writing and journalism. He is also the founder of the New Jersey Cigar Club. George wrote for two local community periodicals prior to joining Cigar Journal in 2015. His passion for premium tobacco and his zest for writing has taken George on a remarkable journey through an enchanted world of unforgettable memories and life-long friendships.


    Related posts



    Get the latest cigar news monthly.

    Enter your email and join the global Cigar Journal family.


    Looks like you are using an ad-blocking browser extension. We request you to whitelist our website on the ad-blocking extension and refresh your browser to view the content.

    Send this to a friend