At the recent launch party, cocktails created by a drinks mixologist and four different cigars, New World and Cuban, welcomed guests at London’s newest cigar lounge: 1A St James’s – Dunhill’s newly-refurbished flagship store and lounge.
In the run-up to the fifth international Cigar Smoking World Championship, the official competition for the long smoking of a Montecristo No. 4, qualification tournaments for the championship will be held in many countries. Initiator, Marko Bilič, will personally preside over compliance with the rules at the events.
Even after 15 Habanos festivals the well proven recipe of success continues to work – a combination of magic and marketing. During the day, seminars and presentations inform about Cuban cigars and at the evening events visitors learn about the latest cigar trends of the coming year. Over 1,500 participants from 70 countries don’t miss out on this spectacle.
Delighted by their success in London, Davidoff is now planning Ladies’ Masterclasses in Paris, Vienna and Madrid. Exploring London’s Cigar Rooms, aficionadas are not only defying the smoking ban and the British weather, they are also infiltrating one of the last remaining male bastions and, armed with their new-found Masterclass know-how, they’re doing it with great confidence and style.