HumidifGroup, is proud to announce that, Pierre Jebian (Director, HumidifGroup USA) and Michael Ficara (Marketing Director, HumidifGroup USA), will be presenting at the upcoming Cigar Culture Summit 2025, taking place on September 18 in Dortmund, Germany, ahead of InterTabac.
The Cigar Culture Summit brings together some influential voices in premium cigars to explore the future of cigar culture, branding, and craftsmanship.
Pierre Jebian will join Nick Melillo (Foundation Cigars) and Eric Calvino (CigarSnob Magazine) on the panel “The New Face of Tradition – Reimagining Cigar Culture for a New Generation.” This session will explore how brands can authentically connect with younger audiences through immersive storytelling, responsible social media engagement, and lifestyle positioning.
Following the panel, HumidifGroup will lead its own educational workshop titled “Beyond the Box: Innovation, Aesthetics & Functionality in Cigar Packaging.” Presented by Pierre Jebian and Michael Ficara, the session will demonstrate how packaging has evolved from a storage solution into a storytelling platform that embodies brand identity and consumer engagement.
Attendees will gain insights into:
- How packaging bridges functionality and luxury.
- The role of sustainability and innovative materials.
- Integrating intelligent humidification and NFC smart packaging (HG-Tag).
- Using design and aesthetics to elevate brand presence and cultural value.
“HumidifGroup has always believed that packaging is more than presentation, it’s an extension of the cigar experience itself,” said Pierre Jebian. “We’re excited to share how design, technology, and craftsmanship come together to help brands connect more deeply with consumers.”
Michael Ficara added: “Our goal is to empower cigar makers with tools and strategies that both preserve tradition and embrace innovation. At HumidifGroup, we see packaging as the bridge between seed and ash, helping brands tell stories that last.”
The Cigar Culture Summit 2025 will take place the day before InterTabac, the world’s largest trade fair for tobacco products and accessories, offering an exclusive platform for industry leaders to share knowledge and shape the future of the premium cigar category.
