China’s Great Wall Cigars recently hosted a two-day cigar festival, welcoming guests from the State Tobacco Monopoly Administration (STMA), provincial tobacco companies, local government, media, foreign guests, and cigar loving consumers. The opening ceremony included a cigar tasting banquet which saw guests exchanging opinions on Great Wall Cigars and cigar culture in general.
The following day guests visited the Great Wall Cigar Factory and local tobacco plantations at Daquankeng village, Shigu town. Various tobacco leaves were introduced by farmers, while performers entertained guests as they discovered Chinese tobacco. In the afternoon, a cigar forum was held to discuss the future development of the Chinese cigar industry and market.
Guests exchanged opinions on the brand promotion of Chinese cigars, distribution and sales system, tobacco planting, and technology innovation. During the forum, Great Wall Cigars announced that a cigar museum would be built within Great Wall Cigar Factory.
At the festival, a new hand-made cigar created in memory of the friendship between China and France was launched. The Great Wall of China and the Eiffel Tower of France are co-designed on the packaging. The festival’s final party included cigar and wine tasting, traditional tea-making and folk dancing performances, and a fashion show.
More information: www.greatwallcigar.cn
Cigar Journal’s Asia-Pacific Editor Samuel Spurr was in Shifang earlier this year discovering Great Wall Cigars and his feature will be published in Issue 3/2017 of Cigar Journal.