Steven Kron

Steven Kron now International Sales Director at AJ Fernandez Cigars

AJ Fernandez Cigars is delighted to announce the appointment of Steven Kron as their new International Sales Director.
AJF will from 1st September 2019 handle all their own sales directly and will no longer be a part of the NyB distribution network.
This is a significant change to the way of working for AJ and sets a positive commercial direction for the company and how they see the potential growth of the International business in the months and years ahead.
Kron was previously the Head of Dunhill Cigars at British American Tobacco and more recently since March 2017 the International Sales director at NyB Cigars. His wealth of experience and knowledge of the industry makes him the ideal choice for the expansion of AJF’s International sales in Europe, Middle East, Africa and Asia.
AJF would like to thank NyB and Didier Houvenaghel for their hard work over the last two years in bringing the portfolio of AJ Fernandez to the International markets and wish them continued success with their own DH Boutique Cigar brands.
‘I am honored and excited about the opportunities that lie ahead working with AJ and his team. The passion and discipline that AJ puts into the production of every cigar leaving his factory in Nicaragua puts this portfolio of cigars in the forefront of the industry’ commented Kron on the announcement of his new position.


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