Por Larrañaga, Larrañaga 47 to receive launch in UK

Hunters & Frankau is delighted to announce that the latest UK Habanos Regional Edition, the Por Larrañaga, Larrañaga 47, will be launched on November 1st  at 47 simultaneous events held at select specialist Havana cigar retailers and hospitality venues.

The synchronised events will begin precisely at 6:30pm on Wednesday 1st November, at locations up and down the country, encompassing all four parts of the United Kingdom. Venues and their guests will be encouraged to post images and videos across social media throughout the night, using the hashtag #PL47launch. 

The evening will commence with a video of Jemma Freeman (Executive Chairman of Hunters & Frankau) and José Antonio Cejas Diaz (Hunters & Frankau Corporate Director) introducing the Larrañaga 47.  Guests will then be invited to light up their cigars, pour a glass of Hine Cigar Reserve Cognac, and join the celebration.

Por Larrañaga was established in 1834, and today is the oldest Cuban cigar brand still in production. Its light to medium bodied blend has long been a favourite of the UK smoker. 

The cigar measures 7” (178mm) x 47 ring gauge and, although it is known as a Julieta No.2 in the factories of Cuba, most people know it simply as the “Churchill” size. This is because in the early 1950’s Romeo y Julieta produced a cigar of this size named “The Churchill” in honour of the great man.  This traditional “Churchill” size is an ideal foil for the brand’s delicate blend. 

Uniquely among UK Regional Editions it is presented in Semi Boîte Nature (SBN) boxes of fifty cigars.  As with some previous UK Regional Editions, an old papeleta from the brand has been recreated to dress the outside of the box.  Just 1,500 boxes have been made, 75,000 cigars in total. They will be available the next day exclusively in the U.K, from the network of Las Casas del Habano, Havana Cigar Specialists and selected hospitality venues.


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