Notorious by Conor McGregor – yes, that Conor McGregor – has wasted little time making itself known. In just over a year, the brand has muscled its way into more than 20 countries, propelled by a single blend built from tobaccos grown in Nicaragua, the Dominican Republic and Mexico.
Produced at the MJ Frias factory in Santiago, Dominican Republic, the cigars are offered in Toro, Double Robusto and Corona Gorda vitolas.
Following a strong debut year, the company arrived at the 2026 PCA Expo in New Orleans with an expanded portfolio. Two new blends – Crème de la Crème and Unapologetic – join the original release, each dressed in ornate, gold-colored multi-band presentations.
Crème de la Crème is the softer expression, built around an Ecuadorian Shade-grown wrapper, a Brazilian Arapiraca binder and a unique filler core from Nicaragua, the Dominican Republic and Colombia. The result is a cigar that leans into creaminess and restraint, offering a milder, more nuanced profile than its medium-bodied predecessor.
At the other end of the spectrum sits Unapologetic, a darker, more muscular composition. Cloaked in a USA Connecticut Shade Broadleaf wrapper over an Ecuadorian Sumatra binder, with fillers from the Dominican Republic, Nicaragua and the United States, it delivers a richer, fuller-bodied experience – dense, layered and robust.
Taken together, the three blends now form a complete range, spanning mild to full-bodied. It’s a lineup that mirrors McGregor’s own approach inside the cage: agile, calculated and, when the moment calls for it, delivered with unmistakable force.
