Shanda Lee has been hired as Gurkha Cigars’ new Director of Marketing. In this role Lee will be responsible for the marketing and brand management of Gurkha Cigars. She will plan, direct, supervise and coordinate all advertising, public relations, social media and marketing campaigns for the company and its many lines.
“Shanda is very knowledgeable and brings a wonderful energy to Gurkha,” said Kaizad Hansotia, CEO of Gurkha Cigars. “I have assembled a strategic and strong management team that also includes National’s Sales Director Juan Lopez and Operations Director Carlos Llaca. Together, leveraging their years of experience and strengths this team will be able to take Gurkha to the next level.”
Lee brings with her more than a decade of experience in the cigar industry and almost 25 years of marketing know how. She comes to Gurkha from J.C. Newman where she was an officer and part of the product development team and responsible for developing the company’s marketing strategy. In this capacity she created brands and programs that enabled Newman to experience double-digit sales growth over the past 10 years.