Fratello Cigars announced the Fratello Arlequin Prensado. Arlequin was introduced in June 2019 with the release of the Space Fresh Packs in a 6 x 50 format. The intent was that the consumer would pick their favorite cigar from the two choices available in the Fresh Pack and share their feedback with the Fratello Team.
“We had an overwhelming response to our market research. We had people form all over the world submitting their preferred smoke. I was so impressed with the data, as different countries and demographics would be favor one blend over the other.” Said de Frias.
This “Same Blend, New Look” version of the Arlequin will debut in 2 box-pressed vitolas, a 5 ½ x 52 Robusto and a 6 ½ x 54 Toro. Packed in 20 count boxes Arlequin will retail individually for 9.50 the Robusto and 10.50 the Toro. Arlequin is manufactured at Joya de Nicaragua in Esteli.
FRATELLO ARLEQUIN PRENSADO
Wrapper: San Andres Mexico
Binder: Ecuador Habano
Filler: Peru and Nicaragua
Shipping: Fratello plans to ship Arlequin September 2020.