Christian Eiroa, founder of C.L.E. Cigars, announced the partnership between Rolando Reyes Sr.’s family and C.L.E. Cigars. He stated in a press release that the factory operations as well as Rolando Reyes Sr.’s blends will remain in control of the Reyes family. As of September 12, 2016, marketing and sales are a joint responsibility and are handled out of C.L.E.’s Tabacaleras Unidas.
Eiroa said: „Rolando Reyes was a mentor to me and over the years spent countless hours teaching me about tobacco and cigars in general, definitely one of the greatest men I have ever known. He was known for his simple life and true passion and dedication for his craft. Just being around him inspired me to love tobacco and cigars and taught me to never accept “good enough”.“
The first brands the company will distribute is the emblematic Puros Indios and Cuba Aliados brands which rose to fame during the Cigar Boom. Eiroa also noted that those brands are grandfathered and hence will be approved by the FDA.