Simon Chase †

Acknowledged by the New York Times as “a British cigar sage”, Simon Chase worked for the London-based, UK Habanos distributor Hunters & Frankau from 1977 until he retired in 2009. Over this period he accumulated extensive knowledge of the cigar industry, past and present, particularly in Cuba. Today he runs his own consultancy, Simon Chase Limited, which specialises in cigar marketing and tobacco legislation. He remains on the board of Hunters & Frankau as a non-Executive Director. In 1998 he was awarded by Habanos S.A. the Hombre Habano del Año (Habanos Man of the Year) trophy for Communications. Since then he has become well-known as the auctioneer at the Gala Dinner that marks the end of the Festival del Habano every year.

Keep Smiling, No Matter What!

Simon Chase is not sure about it – for one reason or another it has fallen to him to conduct the auction of humidors at the Gala Dinner on the last night of the Festival del Habano in Havana for 13 out of the last 14 years. If all goes well, by the time you read this article it will be 14 out of the last 15 years.

Simon Chase †

Author Archives: Simon Chase †

LOVERS OF THE LEAF