Plasencia Cigars proudly announces the appointment of Rodrigo Medina Mendieta as the company’s first-ever Global Brand Ambassador, a newly created role that reflects both the continued evolution of the brand and Rodrigo’s nearly 11 years of dedication to expanding Plasencia’s presence around the world.
Throughout his tenure, Rodrigo has played a key role in the international growth of Plasencia Cigars, helping strengthen the brand’s presence across Europe, Asia, the Middle East, and other international markets. In his new position, he will serve as a global representative of the brand.
Raised in Nicaragua, Rodrigo has long viewed his work with Plasencia as more than a profession. For him, it has been an opportunity to represent his homeland.
“What first attracted me to Plasencia was the opportunity to connect my professional career with a product from my country that I deeply believe in,” said Rodrigo. “For years, I asked myself whether a luxury product could come from Nicaragua and stand alongside the world’s most respected brands. Through Plasencia, I have seen that answer become a reality. It is an immense honor to represent a brand that reflects the heritage, craftsmanship, and spirit of the country I love.”
In his role as Global Brand Ambassador, Rodrigo will work closely with retailers, distributors, media, and consumers around the world, helping further elevate awareness of the Plasencia story and its commitment to quality.
“Rodrigo has been an important part of Plasencia’s journey for more than a decade,” said Ed Bello, Chief Executive Officer of Plasencia Cigars. “His passion for the brand, his deep understanding of international markets, and his authentic connection to our heritage make him uniquely suited for this role. As we continue to grow around the world, Rodrigo will help bring the Plasencia story to new audiences while reinforcing the values that have defined us for five generations.”
