Plasencia Cigars Introduces New Packaging

Plasencia Cigars introduces new packaging across its portfolio, marking the first full expression of the brand’s recently updated identity, including its new logo. The updated packaging will debut at the 2026 Premium Cigar Association (PCA) Trade Show in New Orleans, where it will be featured across the company’s booth and product displays.

This is a refinement, not a reinvention. At the heart of the evolved identity is a single tobacco leaf—organic, imperfect, and alive. Framed within a hexagon, one of nature’s most efficient forms.

“Our family has always believed that what we grow and what we pass down matters,” said Néstor Andrés Plasencia, Fifth Generation. “This evolution allows us to express more clearly who we are today, rooted in nature, guided by experience, and committed to creating the best cigar for the world.”

The new packaging introduces a unified design language across the portfolio, bringing greater consistency, clarity, and presence on the shelf. A defining element is the new interior “Vista” design, transforming the inside lid into a storytelling moment. The Alma Collection now carries a visual expression of its unique terroir of origin, reflecting the character, flavor, and strength of each blend. In addition to its visual refinement, the new packaging reflects a continued commitment to sustainability, guided by a thoughtful approach to materials, structure, and purpose.

Reserva Original, the only certified 100% organic cigar on the market, undergoes its most significant evolution, transitioning from 10-count to 14-count boxes and being introduced as a new product with a new UPC, while Alma Collection UPCs will remain unchanged.

The transition will take place gradually beginning this fall, with both existing and new packaging coexisting in the market. The Cosecha collection will remain unchanged in the near term, with a planned review in 2027.