GPC Brings on Jaime Flórez-Estrada As Global Chief Growth Officer

Global Premium Cigars (GPC) is pleased to announce that Jaime Flórez-Estrada has joined the company as the Global Chief Growth Officer. Jaime brings 25 years of tobacco industry experience, including executive leadership positions for premium cigar companies Drew Estate and Royal Agio Cigars, having led domestic and international brand-building and business development & expansion efforts that delivered significant growth for their leading cigar portfolios. In his new role, Jaime will lead the development and execution of global strategic plans, alongside President and Founder Enrique Sanchez, to enhance GPC’s position as one of the world’s foremost boutique premium handmade cigar companies.

“We are thrilled to welcome Jaime into the GPC cigar family as we prepare to take GPC to the next level”, commented GPC President and Founder, Enrique Sanchez. “Jaime brings with him a wealth of industry knowledge and global leadership experience that will help strengthen our brands and position in the marketplace, as well as help accelerate momentum for GPC worldwide. His strong reputation in the industry and proven track record in brand building, business development and commercial operations will perfectly compliment my passionate focus on cigar blending and production, together enhancing our ability to offer cigar lovers everywhere truly unique cigar blend expressions that inspire and ignite the soul.”

When reached for comment, Jaime Flórez-Estrada stated, “I am delighted to join Enrique and the team at GPC during this exciting and pivotal point in the company’s journey. GPC is wellpositioned to turn the corner, after 12 successful years establishing themselves as a legitimate and highly sought-after boutique cigar company, and I look forward to helping GPC realize its full potential. Thanks to Enrique’s deep-founded passion, cigar blending talent and commitment to his craft, he is producing some of the best, and most distinct, cigar tobacco expressions available anywhere today, founded on an authentic and uncompromising ethos that is deeply rooted in his Nicaraguan heritage. It’s refreshing to be part of a genuine, boutique cigar company culture that is first and foremost about delivering the highest quality possible and exceeding cigar enthusiast expectations regarding what a premium cigar experience could and should be.”