Plasencia Presents its New Logo

One of the main goals for the manufacture in this year Intertabac was to present to the European market the new logo. The new hexagonal logo represents the 6 generations of the family in the tobacco business.

Other relevant change in the logo was the introduction of the tobacco leave graphism instead of the traditional “P” used by the company in the previous logo. Plasencia also presented the new design of their cigar boxes adapting them to the application of the new logo.

Rodrigo Medina, Plasencia’s Global Brand Ambassador, says the changes in the logo communicates better the family’s tradition. “First of all we are a tobacco family and with this new logo we communicate better Plasencia’s roots and tradition”.

The booth was also a place to socialize with the current distributors and to discuss opportunities with new ones.