Plasencia Appoints Tim Griek as VP Sales, EMEA & Global TR

Plasencia Cigars proudly announces the appointment of Tim Griek as Vice President of Sales, EMEA & Global Travel Retail.

The appointment reflects Plasencia’s continued commitment to strengthening its international presence and building long-term partnerships across key global markets. With nearly 15 years of experience in the tobacco industry, Tim has built a sterling reputation for developing successful sales and channel strategies while fostering meaningful relationships throughout the premium tobacco world.

Since 2023, he has supported the Plasencia family business across the Global Travel Retail channel and the Middle East region, helping expand the brand’s presence in these strategically important markets. Based in Rotkreuz, Switzerland, he will now oversee sales efforts across Europe, the Middle East, Africa, and Global Travel Retail, working closely with distributors, retailers, and partners to further strengthen Plasencia’s position around the world.

For Tim, the appointment carries a unique personal significance. His first cigar experience came nearly 15 years ago when he selected a Jalapa torpedo from an office humidor, unaware at the time that the cigar had been crafted by the Plasencia family.

“What excites me most about this new role is the opportunity to continue building long-lasting partnerships around the world while representing a brand that is setting a new standard of quality in our industry,” said Tim. “Looking back, it feels like a full-circle moment. Fifteen years ago, my first premium cigar was crafted by the Plasencia family. Today, I have the privilege of helping share their story with partners and consumers around the world. Together with our global partners, we have an opportunity to continue elevating Plasencia as a benchmark for premium cigars worldwide.”

“Tim brings extensive international experience, strong industry relationships, and a deep understanding of global markets,” said Ed Bello, Chief Executive Officer of Plasencia Cigars. “His leadership, strategic mindset, and commitment to building meaningful partnerships make him exceptionally well-suited for this role. We are excited to have him guide the next chapter of Plasencia’s growth across EMEA and Global Travel Retail.”