Manifatture Sigaro Toscano (MST), one of European cigar manufacturer with over 200 years of continuous heritage in cigar-making, will return to the PCA Convention & International Trade Show in New Orleans to showcase Toscano Terre and reinforce its growing momentum in the United States.
In 2025, the Toscano portfolio continued to expand its presence across the American market, recording strong growth driven by increasing demand for cigars that combine authenticity, durability, and value. The brand achieved +20% growth in the U.S., reflecting its growing resonance among American cigar smokers and an expanding retail footprint nationwide.
“With strong momentum behind us and continued investment in the U.S. market, we are confident that Toscano will continue to grow and gain relevance among American consumers,” said Luciano Simeone, USA Sales Director.
While Toscano cigars have long been established across Europe and international markets, the United States continues to represent a key growth driver. The company has strengthened its distribution across premium tobacconists and cigar retailers, building a broader and increasingly solid presence in the market.
Rooted in a centuries-old tradition and a distinctive production method based on fire-cured Kentucky tobacco, Toscano offers a unique alternative within the premium cigar category.
Building on the strong sales momentum, Manifatture Sigaro Toscano introduces Toscano Terre as a powerful expression of its identity. The product features a blend made entirely from 100% Italian Kentucky tobacco grown in Tuscany, Lazio, and Campania. From seed to harvest, every stage of the cultivation process is carefully monitored, ensuring consistency and high quality across the entire supply chain.Crafted with a dark fire-cured Italian Kentucky wrapper from Tuscany, the cigar is presented in a wide-bodied format designed to deliver a full and structured smoking experience.
At the booth n. 3541, visitors will have the opportunity to attend live cigar rolling demonstrations led by Valentina Pieraccini, one of the company’s most experienced cigar rollers. These sessions offer a firsthand look at the traditional techniques that continue to define Toscano cigars.
Through Toscano Terre and its presence at PCA 2026, Manifatture Sigaro Toscano continues to bring the heritage, craftsmanship, and distinctive character of Italian cigar-making to the U.S. market.
