Scandinavian Tobacco Group (STG) announces today that the company is returning as an exhibitor to the 2023 Premium Cigar Association (PCA) trade show which takes place on July 7-11 at the Venetian Convention Center in Las Vegas.
STG will feature the entire Forged Cigar Company portfolio at the show. This includes an array of brands such as newly-acquired Alec Bradley, as well as Room101, Partagas, La Gloria Cubana, Diesel, Bolivar Cofradia, El Rey del Mundo and Chillin’ Moose.
Régis Broersma, president of STG’s North America and Rest of World division says, “We are very pleased with the recent, retailer-focused changes the PCA organization has made to the annual tradeshow and have decided to renew our participation beginning this year. The PCA show provides an unmatched opportunity to interact with the trade, and gives us a chance to thank the retail community for their unwavering support of Forged Cigar Com-pany. PCA will also serve as a ’coming out party’ for us this year because we will be at the show as one company with the Alec Bradley brands fully integrated into our portfolio. Need-less to say, we will have much to celebrate and much to talk about in Vegas.”
STG’s decision to return to the PCA trade show follows the organization’s recently-announ-ced plans to move the show to March starting in 2024, in response to industry-wide de-mand.
”Moving future PCA shows to March was a pivotal factor in our decision to come back to the show. The new timing not only aligns with our business cycle but it is also advantageous for our customers which is of the utmost importance to us,” notes Broersma.