HumidifGroup launches their innovative Smart Packaging Solution: professional and attractive packaging combined with an exclusive digital platform. By means of an NFC tag integrated in each package and HGtag platform software, both customers and brand will access to a whole new cigar digital experience. Customers will scan the NFC tag with their phones to unveil a world of applications and experiences such as: product authentication, enhance product information, interactive content, fidelity programs, special offers, popular smoking locations, customers reviews, tap to re-order functionality, social media integration, and much more!
The authentication system will protect the product against tampering and counterfeits, allowing customers to authenticate products before, during and after the purchase.
The NFC tag integrated in the packaging offers huge benefits for the brand, retails and final consumer; creating and non-disruptive media channel from existing factors, that allows the brand and product avoiding the noise and regulations of traditional channels and improving customer experience by delivering personalized content and extended the relationship beyond the sale and offers loyal buyers more. A win-win relationship.
HGTag platform includes a back office dashboard that allows the brand to manage the objects, editing the products and their attributes, and accessing to real time analytics to measure pre and post sale actions as well as the customer engagement before and after the purchase.
Smart Packaging solution also enables a logistics optimization and product monitoring by UHF technology. The UHF tag integrated in the packaging offer big benefits for the brand in terms of inventory management and track and trace.
HumidifGroup, with more than 30 years experience designing and producing packaging and accessories for cigar industry, has expanded their views, evolving together with the brand and customers needs. And the result of this whole I+D process is: HG Smart Packaging Solution.