Charatan London may be an unfamiliar name to many, but the brand has been delivering an authentic British tobacco experience to enthusiasts since 1863.
Following its 160th anniversary last year and the accolade of Cigar of the Year UK with a limited-edition release, Charatan is stepping onto the global stage. The brand is introducing three new refined cigar blends, six pipe tobacco mixtures, and a striking new blue identity and packaging.
The brand was originally founded as a pipe manufacturer by Frederick Charatan, who opened a modest shop on Mansell Street, London, over 160 years ago. For nearly a century, the company remained family-run, with Frederick’s son, Reuben, continuing his legacy. After Reuben’s passing in 1962, his widow sold the business, which Dunhill Tobacco of London later acquired in the late 1970s.
It was in the early 1990s that Dunhill developed a cigar under the Charatan umbrella, quickly becoming the most popular Nicaraguan-origin cigar in Great Britain, where it remains today. Tor Imports Ltd, Charatan’s distributor, purchased the brand in 2017. It soon added a traditionally British selection of pipe tobaccos to its portfolio, further connecting the brand to its rich heritage.
The three new lines – Charatan Claro, Charatan Colorado, and Charatan Maduro – vary in strength from mild, mild to medium, and medium-plus.
The cigars are available in three vitolas: Robusto (5×52, 12-count box), Toro (6×50, 12-count box), and Half-Churchill (3½x46, 24-count box), all hand-rolled at Fábrica Joya de Nicaragua, S.A., Nicaragua’s first premium cigar manufacturer.
Charatan is set to make a grand international debut this September at Intertabac, in Germany.
