Casa Cuevas Cigars announces that Alec Cuevas has been promoted to Director of Brand Development. Alec Cuevas, son of Luis Cuevas Jr. was the Director of Operations before this announcement. Alec Cuevas is currently in the final stages of creating the latest Casa Cuevas brand which will be unveiled in July at the 2022 PCA in Las Vegas, Nevada.
Alec, the 5th generation Cuevas to join the family business, spent entire summers in the Dominican Republic, with his grandfather (Luis Cuevas Sr.) at the Cuevas’ cigar factory, Las Lavas Cigar Factory. His first job in the industry was working for Neptune Cigar Super Store in Miami. There he honed his palate by sampling a wide variety of cigars before joining the family business. Just a few months ago Master Blender Luis Cuevas Sr. gave Alec the go ahead to taking a larger role in blending new brands for the company.
Alec Cuevas said, “It feels amazing to receive that sense of recognition from both my father and grandfather, who are both an integral part of my character and our blending process. There’s an understanding that we each have different pallets and preferences, but my overall goal with this new title aligns with the company’s morals all the same – to create quality product that everyone can enjoy. I’m a firm believer that my blends will bring something truly unique for our brand, and it’ll only set the precedent of what’s to come in the future.”