AVO Cigars today introduced AVO EXPRESIVO, a new cigar line that expands the brand’s portfolio with a multi-terroir blend. The unveiling took place at the Premium Cigar Association Trade Show in New Orleans, where AVO also introduced a refreshed identity along with its global „Burn Brighter“ campaign, marking the next chapter in the brand’s evolution. The cigar is available in the formats Robusto, Churchill and Toro.
Burn Brighter
The brand’s refreshed identity is expressed through the emotion-driven Burn Brighter campaign, which highlights creativity, authenticity, and shared experiences. Rather than redefining the brand, the campaign celebrates AVO’s character by taking a cinematic approach to visuals and adopting an emotive narrative style. It invites passionados to experience the brand through moments of connection and enjoyment.
At the center of this new chapter stands AVO EXPRESIVO, crafted in Honduras and composed of carefully selected tobaccos from Nicaragua and Honduras, finished with a silky Ecuadorian wrapper.
Dimensions Robusto RG 52 x 5” / Ø 2.1 cm x 12.7 cm
Dimensions Churchill RG 48 x 7” / Ø 1.9 cm x 17.8 cm
Dimensions Toro RG 54 x 6” / Ø 2.2 cm 15.2 cm
Intensity EXPRESIVO line: 4 out of 5
„EXPRESIVO represents an important step for AVO,“ says Javier González, SVP Head Global Marketing & Innovation at Oettinger Davidoff. „With this line, we introduce a cigar that brings a fuller, more expressive profile to the brand while remaining accessible within the sub-premium segment. It reflects how AVO continues to evolve while staying true to the craftsmanship and balance that define our cigars.“
Launch & availability
AVO EXPRESIVO will launch in the United States on 25 June, followed by global availability beginning 30 July 2026.
