Artista Cigars, formerly El Artista Cigars, announces the completion of a full rebrand, a new brand strategy, and the launch new cigar lines including a new Master Brand: Artista.
According to Ram Rodriguez, President of Artista Cigars: “The shift from El Artista Cigars to Artista
is a natural progression for the company. We are simplifying, modernizing, and moving forward with
a bold new initiative. We are so proud of the success we have with individual brands such as Buffalo
TEN and Big Papi, and now is the time to have our own brand name. We have created a new Master
Brand under which new blends are being introduced this year and more will soon follow”.
Artista Cigars has a new style, and a new approach to managing the portfolio by segmenting the
existing SKUs into a collection of Series. In 2022 there are five series: Artista (Harvest &
Midnight), Rugged Country (Buffalo TEN, Cimarron, FUGLY Cheroots), Factory Classics (Pulita,
Puro Ambar, Exactus), David Ortiz (Big Papi, The Slugger), and Artista Studio Works.
“The series segmentation strategy helps retailers and consumers see our progression over the last
ten years and draws a clear line for the future,” states Kevin Newman Vice President at Artista
Cigars. “The addition of a Master Brand is big step towards a bright future for Artista. Of course, we
plan to support our existing Factory Classics & Rugged Country series by continuing to produce
these existing lines – they have a huge fan base – in the coming years our focus will be on growing
the Artista Series, launching creative projects through Artista Studio Works, and occasional new
releases in the David Ortiz Series.”
The reshaping of the Artista logo and style was led by design firm RED Brand Design in Los Angeles. The Artista Cigars rebrand includes a new logo, all new website, (www.ArtistaCigars.com), and a redesigned booth produced by Gloval Displays in Miami, all set to debut at PCA 2022 in Las Vegas. “It was fully
a team effort,” says Newman, “all year long these amazing teams worked with the Factory to ensure
everything goes as planned. We really think people are going to love it”.
ARTISTA HARVEST & MIDNIGHT
Along with the rebrand of Artista Cigars the company is launching a Master Brand: Artista. Two
new lines titled Artista Harvest and Artista Midnight will debut in 2022 with many more to
come. The Artista Series represents the factory’s premium and future super-premium blends.
Each blend is represented by a moniker and matching color, each are distinct in strength and profile.
States Kevin Newman: “For the Artista lines we challenged ourselves to make something different.
We spoke with our Factory Team and worked with our Agronomist. We asked them to seek new
materials, source often over-looked tobaccos, and asked our best artisans to help us develop
something wholly different”.
Artista Harvest (Yellow-Gold) is a medium bodied blend featuring a Sumatra
wrapper, a Habano Seco binder, and a proprietary Dominican filler blend.
Artista Midnight (Dark Blue) is a full-bodied cigar and features a Dark Ecuadorian Habano
wrapper, an Ecuadorian Connecticut shade binder and the filler tobaccos from
Nicaragua, DR, and USA.
The new Artista cigar ring with Harvest Yellow / Midnight Blue accents adorns the cigar and
references the colors on the cigar box painted to match the band.
Artista Harvest & Artista Midnight are offered in boxes of 20 cigars in two sizes each: Box Pressed Robusto 5×54 and Box Pressed Toro 6×50. Artista Harvest & Artista Midnight are line-priced: MSRP per cigar is $10.20 for the Robusto and $10.40 for the Toro.
Artista Harvest & Artista Midnight will be on display as prototypes and available for pre-order sales at
PCA 2022 in Las Vegas. The Artista Series is available to North American, European, Norwegian,
and Swedish retailers starting in the Fall of 2022.
ARTISTA STUDIO WORKS PAPERBOY
Artista Studio Works is an outlet for creative or one-off endeavors. States Radhames Rodriguez: “Up
to now we have used Artista Studio Works to showcase Dominican Artists with cool cigar-inspired
artworks and goods such as humidors and wall art. We still plan to do that, however going forward
we will also utilize Artista Studio Works as a place to show off our weird side”. Artista Studio Works
Paperboy is one step in that direction.
ASW Paperboy is a newspaper-wrapped bundle of 8 Petite Coronas. The newspaper bundle wrap
features wild stories of factory folklore and totally “fake news” stories completely in Spanish. States
Kevin Newman: “PaperBoy is a throw-back to a time when we got our news delivered to our
doorstep every day, and in some places, twice on Sunday. It’s a brand of nostalgia and it’s fun”.
ASW Paperboy is offered in one size, 4×44 Petite Corona, and in two wrappers: Ecuadorian
Connecticut Shade and San Andres Maduro; the binder and fillers are the same in both. MSRP is
$24.50 for each 8-CT bundle. ASW Paperboy will be for sale a