El Rey del Mundo, the Honduran brand that became available in all U.S. retail channels in February 2021, is adding a new full-time expression to its lineup. Called El Rey del Mundo Naturals, the collection ships to retail in March and features a completely different blend from the Sumatra version of El Rey del Mundo that launched last year.
Handcrafted by artisans at the HATSA factory in Danlí, Honduras, El Rey Del Mundo Naturals is a mellow-to-medium-bodied smoke featuring an Ecuadoran Sumatra wrapper, a Honduran binder and a Honduran and Nicaraguan filler.
Olga Koke, assistant brand manager for El Rey del Mundo said, “With ‘Naturals,’ we are introducing a great all-purpose cigar. It is easy to smoke, loaded with nuances and extremely versatile when it comes to pairing. Factor in its accessible price and we believe El Rey del Mundo Naturals has all the makings of a runaway success.”
El Rey Del Mundo Naturals will launch with four vitolas, each presented in 20-count boxes:
Rectangulars (5 5/8 x 46); SRP per cigar USD 5.19 (box pressed)
Robusto en Vidrio (5 1/2 x 50); SRP per cigar USD 6.49 (crystal tube)
Flor de Llaneza (6 1/8 x 54); SRP per cigar USD 6.79 (pyramid)
Reserva Salado (6 x 54); SRP per cigar USD 6.79 (toro)