alberto turrent with cigar journal lifetime achievement award trophy 2014

Alberto Turrent Honored for Lifetime Achievement

Alberto Turrent, tobacco farmer and founder of the emblematic brand Te-Amo, was honored for his impressive life’s work.


When Alberto Turrent, aged 18, entered the family business, he was able to look back on quite a tradition: his great-great-grandfather, a Spanish immigrant, settled in 1880 in Veracrúz, Mexico, in the San Andrés region and began planting tobacco. Today the Turrents are the last family from days gone by who, despite political economic challenges, remained in the business.

In 1972, the young Alberto convinced his father to enter the international cigar industry with the Te-Amo Cigars Company. The brand would quickly become the most well known in the United States, and, above all, shape the cityscape of Seventies New York. Today, still, Turrent cigars are considered the epitome of Mexican tobacco. As Mexico’s biggest tobacco manufacturer and cigar producer, Turrent is also responsible for the famous Andrés wrappers, which are considered among the most renowned tobaccos in the world.


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