Bocock Brothers Celebrate Collegiate Athletics

As the premium cigar industry converges on New Orleans for PCA 2026 at the Ernest N. Morial Convention Center, one of the most compelling stories on the floor belongs to Bocock Brothers Premium Cigars. Founded by Honduran-born brothers Bryant and Douglas Bocock and based in Houston, Texas, the company is earning a growing international reputation with its bold rooster-in-a-bowtie logo and motto “Be Cocky” saying everything about who it is.

Bocock Brothers’ flagship World Traveller Collection anchors the brand with three meticulously crafted Honduran-and-Nicaraguan blends—Connecticut, Habano, and Maduro—offering a smoke for every palate, from dawn to dusk.

For the 2026 PCA Show, the spotlight also shines on Bocock’s pioneering Collegiate Collection, which has made Bocock Brothers the first officially licensed premium cigar company partnering with major Division I athletic programs, including LSU, Florida, Texas A&M, Ole Miss, and now, Indiana with their officially licensed IU Hoosiers National Championship cigar—a limited-edition, hand-crafted Toro honoring Indiana’s historic, perfect 16-0 football season and NCAA championship. Presented in a hand-painted crimson 10-count collector’s box bearing the “Never Daunted” mantra, each individual cigar is packed inside either a cream or crimson coffin paying homage to the school’s colors. Additionally, the Bocock brothers announced that the company will soon launch an additional cigar line celebrating the University of Michigan’s 2025-2026 NCAA Men’s Basketball championship.

Steve Ross is a writer, editor, photographer and communications specialist who has enjoyed a career in the premium cigar industry for more than 23 years. Steve enjoyed his first handmade cigar when he was a freshman at Purdue University, and he entered the premium cigar industry shortly after obtaining his Masters Degree in History from North Carolina State University in 2001. Since then, Steve has traveled extensively in Honduras, Nicaragua, the Dominican Republic and Europe, telling countless stories about cigars, the people who make them and the men and women who enjoy them. A lifelong fan of motorsport, Steve is most passionate about IndyCar racing and the Indianapolis 500, which he has attended every year since 1987.


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