Dear friends and family, epicures and bon vivants, passionados and connoisseurs.
In times like these it’s more important than ever to stand together, stay strong and hold dear our values of solidarity and responsibility, freedom and fraternity, tolerance and humanity. We want to create the biggest online community for passionados from all around the world.
Enjoying the little wonders, the finer things in life, or even humble, simple treats like a good conversation, a fine cigar or a delicious drink, is a fundamental human need.
“Man is by nature a social animal”, Aristotle once said. We appreciate the conviviality of our pals, we enjoy making new encounters, we crave the interactions with our fellow human beings, after all.
When it feels like the world is coming apart, taking an hour out with dear friends and family, interesting and likeminded people from all over the world can be the spark of light we’re all yearning for. Let’s get together and share some great moments and memories to remind ourselves that we’re going to be ok.
Please be kindly invited to the Light ‘em Up Lounge, a virtual cigar lounge experience featured by Cigar Journal. Sensory expert and experience designer Reinhard Pohorec will be your host at the lounge, opening its doors thrice a week.
Our opening gala will go live on Friday, March 20th, 4PM (UTC+1). We’re honored to welcome Fred Vandermarliere, owner of Oliva Cigars, as our special guest for the first show.
Bring your friends, grab a chilled drink and have your cigar ready to light up.
We’ll iron our shirts, polish our shoes and be welcoming you at our lounge retreat.
Sign up here for the new community & the event: REGISTRATION
About your host:
… as an entrepreneur, creative mind and host Reinhard Pohorec has established a unique reputation within the last decade as independent expert in the world of multi-sensory technology, luxury goods and hospitality. He delivers exceptional experience design, educational programs, consultancy and project management for leading companies around the world.
His motivation is to create meaningful, memorable and mesmerizing experiences, connecting like-minded people and the finest products. He strives to inspire, educate palette and lead with a strong pioneering spirit.
He delivers his philosophy not only as consultant and active host in world leading hospitality but also as a prolific public speaker, author and by handcrafting his own highend products.
Reinhard Pohorec is contributing author for Cigar Journal, part of the blind-tasting panel and host of the new Light ‘em Up Podcast Show as well as the Light ‘em Up Virtual Lounge.