Luciano Cigars Appoints New CEO, Mark Reddy, Promotes Ed Trevino

Luciano Cigars is delighted to announce Mark Reddy as its newly appointed Chief Executive Officer. With over two decades of experience in business expansion and brand building, Reddy is primed to bring his extensive expertise to the innovative and integrated premium cigar company, Luciano Cigars.

Mark Reddy’s collaboration with Luciano Meirelles, president and founder of Luciano Cigars, is rooted in years of friendship and professional alliances. Mark’s appointment arrives at a key juncture for Luciano Cigars, as the company continues to fortify its market position and extend its influence. 

In light of these appointments, the structure of the company will undergo a few changes while Luciano Meirelles will concentrate on his role as company president.

Luciano Cigars is also excited to reveal Ed Trevino’s promotion to the post of Vice President of Sales. Ed will concentrate on the company’s growth objectives while working with the Executive Leadership Team. Ed Trevino, who joined Luciano Cigars as Director of Sales last year, has over three decades of experience. Treviño has been instrumental in growing the Luciano Cigars client base with his sales and leadership skills, captaining six in-house reps and three brokers throughout the nation.

With these new appointments, Luciano Meirelles will concentrate on his role as company president. He will continue to play a pivotal role in guiding the business. As a seasoned tobacconist, farmer and blender, his deep passion for the craft and the artisans producing top-tier cigars, coupled with his natural ability to share his knowledge of cigars, philosophy, and culture with anyone curious to discover the truth.


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