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Short de Punch Habanos

Habanos introduces Short de Punch

On July 12, 2019, Habanos S.A. presented a new vitola within the Punch brand: a Short Robusto called Short de Punch (50 x 120 mm). With this release, Punch incorporates the first 50 ring gauge format in its portfolio. Short de Punch come in a Semi Boîte Nature (SBN) box of 10 cigars.

The presentation of the new cigar was organised by Intertabak, the official Habanos distributor in Switzerland where around 250 guests from all over the world enjoyed the first batch. The price per box in Switzerland is CHF 133.00.

The brand will celebrate its 180th anniversary next year and has initially been very popular in the United Kingdom. Today, the main markets for the brand are the Pacific region, the Caribbean, the Middle East, Spain and Germany. According to José María López Inchaurbe (Vicepresident Development Habanos SA) the brand contributes 1,5 percent to Habanos’ overall turnover and 15 percent within the new classification of Value Brands (Bolívar, Ramon Allones, Trinidad and Punch).

 

Reinhold C. Widmayer

His journalistic career began in 1979 as a freelancer for German-language newspapers in the US, and later for Austrian media including Die Wochenpresse and Das Wirtschaftsblatt. For ten years he also produced programs for over 60 radio stations around the world. In 1994, Reinhold C. Widmayer devoted himself to all things cigar, publishing technical articles in cigar magazines. He began working for Cigar Journal in 2001 and became editor-in-chief in 2005; under his auspices the journal has established itself as the world’s leading cigar magazine.


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