Omar de Frias announced Fratello Cigars’ newest distribution partner in Brazil, Reality Cigars. Since 1995, Reality Cigars has been dedicated to the import and distribution of tobacco products in the Brazilian market.

Currently, the company is the largest importer and distributor of cigars, tobacco and accessories in Brazil. They have grown and enhanced their reputation by representing some of the most successful brands in the industry and are excited to add Fratello Cigars to the distinguished list.

“I first met Omar when he came to Brazil. He told me his story and told me who was supporting him in production…and I believed his brand could be a success. We conducted a trial in the Brazilian market and got awesome feedback, so we decided to make the product available in our current portfolio. Our expectation is to have a good market share and to make Fratello one of the most sold cigars in the country” said Daniel Teixeira, Marketing and Sales Director Reality Cigars.

“When I first met Daniel and the Reality family, I was so impressed not only for their years in business but also because of their extensive knowledge and approach to the distribution of premium cigars.  We are committed to their team and clientele and hope to soon get to Sao Paolo and expend our footprint” said de Frias.

Fratello Cigars currently has distribution in Germany, The Netherlands, Australia, New Zealand, Dominican Republic, Thailand, Norway, Czech Republic, Slovakia and Switzerland. This partnership will open new doors and continue to expand on Fratello Cigars accelerated international growth.


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