Ace Prime is rebranded as Luciano Cigars and launches independent U.S. distribution.
Luciano Meirelles and Tiago Splitter announce that Ace Prime Cigars will rebrand as Luciano Cigars and launch an independent US distribution. After more than a decade and half in the industry, Luciano will now direct a fully vertically-integrated company from seed to smoke enabling a deeper pursuit of his passion for premium cigars and the people who make them.
Luciano Cigars’ primary offerings will include all previous lines, such as Luciano The Dreamer (Top 25 #12 Cigar of 2021 by Cigar Aficionado), Fiat Lux (multiple 90+ ratings), Maria Lucia, Mas Igneus (PCA’s “stand out” by Cigar Aficionado), Pichardo and other brands to be announced over the coming weeks. Having blended some of the industry’s most-awarded cigars under many brand names for the past several years, Luciano Meirelles’ decision to lead this next chapter reflects a desire to offer the customer increased value and proximity to the cigar maker, while ensuring a consistency of vision, values and execution in the end product.
In 2020, Ace Prime had entered into a strategic alliance with the distributor Crowned Heads in order to leverage available synergies between the two companies. After a surge in popularity of Luciano-blended products, an independently-distributed Luciano Cigar brand represented a logical next step in the company’s evolution. The company’s factory entity: D’Hatuey Tabacos S.A. (known as Tabacalera Pichardo), will be also rebranded as Luciano Cigar Factory. Additionally, the holding company of Luciano Cigars will continue to hold all trademarks and importation rights to all existing products.
Previous orders for Luciano Cigar lines will continue to be filled through October 2022 by Crowned Heads, with distribution moving to Luciano Cigars directly on November 1.