Casa 1910 arrived at the 2026 PCA Show in New Orleans with a bold statement: a refined brand identity, redesigned packaging across its portfolio, and the formal introduction of its newest cigar line, El Ébano.
The brand’s evolution marks a deliberate strategic pivot, with Casa 1910 committing fully to Mexican puro cigars with blends crafted entirely from tobacco grown in Mexico’s storied San Andrés Valley.
At the heart of the announcement is El Ébano, a new core line whose name draws inspiration from the historic Battle of El Ébano fought in 1915 during the Mexican Revolution. The blend joins the existing Cuchillo Parado and Tierra Blanca lines, all three of which will now share a unified size lineup: Corona (5½ x 42), Robusto (5 x 50), and Toro (6 x 52), packaged in 10-count boxes. Pricing across the portfolio ranges from roughly $9.50 to $15 per cigar depending on the line and size.
El Ébano is expected to ship beginning mid-summer 2026 and the refreshed packaging for Cuchillo Parado and Tierra Blanca is already available.
