J.C. Newman Cigar Co. is proud to announce the launch of a new experience at El Reloj: Cigars 101. This hands-on session is the latest addition to their suite of visitor experiences at America’s last operating premium cigar factory.
In addition to J.C. Newman’s guided factory tours, cigar rolling classes, and tobacco tastings, guests can now enjoy Cigars 101 — a welcoming introduction to the art of cutting, lighting, smoking, and savoring a cigar. With more than 25,000 visitors each year, many of whom are new to cigars, this experience is designed to answer the most common questions and help everyone feel confident in enjoying this timeless tradition.
The company invites you to add this new experience to your itinerary during your next visit to El Reloj. The Cigars 101 Experience is offered:
– Tuesdays & Fridays at 10:30 AM
– Mondays, Wednesdays & Thursdays at 3:00 PM
The session lasts about an hour and includes a cigar, cutter, and lighter — all for $25 per person. Our knowledgeable tobacconists from the El Reloj Factory Store will guide you step by step, ensuring an enjoyable and educational experience.
Reserve your spot today: Book the Cigars 101 Experience


