Casa 1910 AG announces the appointment of Hector Becerra as the company’s new US National Sales Director. In addition, Jeremy Fondi will transition into a new role focused on Product Development, Production, and Manufacturing.
Becerra joins Casa 1910 with industry experience. Most recently, he served as National Sales Director at Quesada Cigars, where he delivered sales through a combination of direct sales teams and broker networks. Prior to that, he built his reputation in the field as a sales representative for AJ Fernandez, gaining valuable frontline expertise in the cigar market.
In his new role, Becerra will lead Casa 1910’s U.S. sales organization, expand distribution channels, and enhance customer partnerships nationwide.
“We are thrilled to welcome Hector to the team,” said Rob Maneson, Global Chief Commercial Officer for Casa 1910. “His proven track record and leadership will be critical as we continue to grow our presence in the U.S. market and build stronger connections with retailers and consumers.” As Becerra assumes leadership of sales, Jeremy Fondi will focus on product development, production, and manufacturing. Fondi has played an integral role in establishing Casa 1910’s U.S. sales foundation.
In his new position, he will oversee product innovation, strengthen production capabilities, and ensure quality and consistency across the portfolio. “Jeremy’s transition into this role reflects our commitment to innovation and operational excellence,”said Maneson. “His knowledge of the market and passion for product will ensure our pipeline continues to meet consumer demand and exceed expectations.”
