Habanos, S.A., together with its Asia Pacific and China distributors, The Pacific Cigar Company and Infifon Hong Kong Limited, presented its new H. Upmann Magnum 52 Vitola at a virtual “unboxing”.
H. Upmann’s Magnum 52 (52 x 148mm) is a vitola that will be produced in limited quantities but will be available in all Habanos markets. Each box contains 18 cigars.
“Considering the fact that China for Habanos S.A. was the leading market in terms of sales volume in 2020, we are delighted to celebrate the Chinese New Year for the third year in a row with a vitola like the H. Upmann brand Magnum 52,” said Leopoldo Cintra González, Commercial Vice President, and José María López Inchaurbe, Vice President of Development at Habanos, S.A.
Dag Holmboe, CEO of The Pacific Cigar Company said: “H. Upmann’s Magnum 52 is a new vitola that manifests the refined character of the brand with a mild to medium strength, offering very high quality and an inimitable aroma. We expect a great response from the Habanos lovers in the Asian market.”