Altadis Launches H. Upmann Nicaragua by AJ Fernandez Sunrise

Altadis U.S.A. is launching H. Upmann Nicaragua by AJ Fernandez Sunrise, the third expression in the H. Upmann by AJ Fernandez line.

“The Sunrise is our take on a Connecticut done right,” said Gabe Diaz, Brand Manager at Altadis U.S.A. “It’s smooth and easy to enjoy, but it still has flavor and character. To kick off 2026, we wanted to give H. Upmann fans something balanced, high quality, and priced right.”

Master blenders Rafael Nodal and AJ Fernandez collaborated to create a cigar that rounds out the family with a Connecticut that complements the existing offerings.

“We were looking to craft a cigar designed for a smooth experience,” said Rafael Nodal, VP of Product Capability for Tabacalera USA. “The Sunrise release rounds out the H. Upmann by AJ Fernandez line and provides consumers with a smooth, flavorful cigar that they can come back to again and again.”

The cigars are presented in 20-count boxes. The H. Upmann Nicaragua by AJ Fernandez Sunrise will be unveiled this April at the upcoming Premium Cigar Association (PCA) Trade Show in New Orleans and will begin shipping to retailers immediately afterwards. To support the launch, Altadis U.S.A will feature a “Summer of H. Upmann” campaign with various Trade and Consumer activations that will run from June through September 2026.

 Blend Details

·      Wrapper: Ecuadorian Connecticut

·      Binder: Nicaraguan

·      Filler: Nicaraguan

·      Strength: Medium

H. Upmann Nicaragua by AJ Fernandez Sunrise – Vitolas & Pricing

·      Robusto (52 x 5) – Box of 20 – $12.99 per cigar

·      Toro (54 x 6) – Box of 20 – $13.75per cigar

·      Churchill (50 x 7) – Box of 20 –$14.25 per cigar

·      Magnum (60 x 6) – Box of 20 –  $14.50 per cigar