What started as an investment in a business quickly became a passion for premium cigars. For Mina Herran, owner of Mina’s Cigar Lounge, the venture didn’t go as originally planned, which proved to be a blessing in disguise. In June 2017 Herran became the first African-American Female owner of a premium cigar brick and mortar in the city of Baltimore, MD.
“It was overwhelming at first”, says Herran. Two weeks after receiving her business license, she found herself making deals with manufacturers at the IPCPR 2017 in Las Vegas, NV. New to cigars at the time, Herran was able to navigate the chaotic pace of the tradeshow and secure product for her newly acquired shop. Making inventory and environment her top priorities, Mina’s Cigar Lounge had full community support from day one.
Selection is Key
Mina’s humidor has the deepest selection of boutique blends in the city, and she promotes them daily through the “Mina’s Cigar World“ group on Facebook. Not only does Herran post a picture of her new arrivals, but a true breakdown of the blends, their stories, and her opinions of them. According to Mina, Social Media is “critical” to her marketing as it not only shows what’s in stock, but also connects all of her patrons, manufactures, and those visiting from other states. “Facebook is how many people find out about us. People will reach out and let me know that they’re coming by just because they saw a post on Facebook featuring our shop!”
With seating for approximately 20, a full-size projector and screen, and plenty of conversation and stories, Mina’s Cigar Lounge is a considered to be a home away from home and a perfect getaway to enjoy quality, premium cigars.
“I’ve thought about expanding or getting a larger space, but I’d always want to keep this location. It’s special to me”, says Herran. “The lounge is like home and a place where people can relax, socialize and forget about what’s going on outside.”
Mina’s Cigar Lounge
6333 Belair Rd, Baltimore, MD 21206
Offers cigars: Y
Offers alcoholic beverages: BYOB
Offers food: N